Sophia Alj

Co-founder and COO, Chari

Sophia Alj is the co-founder & COO of Chari, a B2B e-commerce app with embedded FinTech in French Speaking African countries. The app allows mom and pop shops to order any consumer goods they sell and get delivered for free while benefiting from financial services like payment, micro-credit, micro-insurance. Founded in January 2020, Chari has operations in Morocco, Cote d’Ivoire and France. 

The company was a member of the summer 2021 cohort at Y combinator and raised the largest series A funding in Morocco to date. The start-up is currently working on launching new markets and further expanding its financial services in order to become a leader in French Speaking African countries. The co-founders are also part of Endeavor, an organization that supports entrepreneurs who have an important economic and social impact in their region. 

Before becoming an entrepreneur, Sophia worked at McKinsey & Company as a strategy consultant across Africa during 4 years. She is also the mother of 2 kids, Malyk & Leyla, who are respectively 5.